A moment happens at a specific place and time. No two moments are
exactly alike. Think of your own personal stories, from a first kiss to a
moment of triumph. What happened? Who was there? What did they say?
What would we have seen?
Now think about this in terms of your brand. Every brand lives for customers as a series of touch points. A parent may have made a special meal using your product. An IT administrator may have cut request time in half and been promoted. Or in our case at Story2, a student may have just received an admissions offer from the college of her dreams. If you can put your customers at that moment where they feel what it’s like to encounter the best value of your brand, you’re one moment closer to connecting them to your brand.
In written and multimedia stories, the Adidas #mygirls campaign exemplifies the value of a moment with content about young women using Adidas products in contexts from mountaineering to field hockey to running. But the stories are not about selling the product. Each woman’s story starts with a compelling moment, illustrating the brand experience. “There was a massive pop, so loud it sounded like a gunshot reverberating through the training gym,” begins one story about an injured South African field hockey player. The moment links courage and determination with the Adidas brand but never hits the viewer over the head with that connection.
Now think about this in terms of your brand. Every brand lives for customers as a series of touch points. A parent may have made a special meal using your product. An IT administrator may have cut request time in half and been promoted. Or in our case at Story2, a student may have just received an admissions offer from the college of her dreams. If you can put your customers at that moment where they feel what it’s like to encounter the best value of your brand, you’re one moment closer to connecting them to your brand.
In written and multimedia stories, the Adidas #mygirls campaign exemplifies the value of a moment with content about young women using Adidas products in contexts from mountaineering to field hockey to running. But the stories are not about selling the product. Each woman’s story starts with a compelling moment, illustrating the brand experience. “There was a massive pop, so loud it sounded like a gunshot reverberating through the training gym,” begins one story about an injured South African field hockey player. The moment links courage and determination with the Adidas brand but never hits the viewer over the head with that connection.
- ny facility that provides child care services as defined in section four hundred ten-p of the social services law, provided that such services provided in a private home are excluded from this subdivision when children enrolled in such day care are not present;
- Child day care centers as defined in section three hundred ninety of the social services law and child day care centers licensed by the city of New York;
- Group homes for children as defined in section three hundred seventy-one of the social services law;
- Public institutions for children as defined in section three hundred seventy-one of the social services law;
- Residential treatment facilities for children and youth as defined in section 1.03 of the mental hygiene law;
- All public and private colleges, universities and other educational and vocational institutions, including dormitories, residence halls, and other group residential facilities that are owned or operated by such colleges, universities and other educational and vocational institutions, except that these restrictions shall not apply in any off-campus residential unit occupied by a person who is not enrolled as an undergraduate student in such college, university or other educ
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